In one spot, at a meeting to pitch new names for Fubo, NBA Hall of Famer Kevin Garnett suggests “The Big Kick-It” because subscribers to the platform are choosing to boot their cable subscriptions. Fubo has long centered its appeal around sports content and fan interaction, an identity the service leans into fully with its rebrand campaign, themed “If Sports Fans Built a Streaming Service.” The streaming live TV service debuts the shortened title by calling on one of TV’s most coveted viewerships: sports fans.Ĭreated with agency Maximum Effort, the series of shorts mostly revolve around inside sports jokes.
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